Multiple Markets Panel at Adorama – March 2013 and at PPE – October 2013

Multiple Markets Panel at Adorama – March 2013 and at PPE – October 2013

The Business of Photography: Presenting Your Work To Multiple Markets

Date: Tuesday, March 12th, 2013, 5:30pm – 8:00pm
Location: Adorama, 42 West 18th Street, 5th floor (between 5th & 6th Avenues), New York City

Date: Friday, October 25th, 2013, 8:45am – 11:45am – Session FA4
Location: Photo Plus Expo @ The Jacob K. Javits Center, New York City

Event Description: They Say That “One Size Fits All” – Or Does It?

These days it’s quite common for photographers to be promoting to and working in multiple markets in order to maximize their exposure and their earning potential. Since you’re working hard on expanding your brand and income, is there a right or a wrong way to approach each different market, or can your “brand” simply speak for itself?

 Come hear Louisa J. Curtis of Chatterbox Enterprises, and her select line-up of industry experts, to find out what might work best for your situation. Even if you only plan to work in one area, you will still learn something useful and gain valuable insights to help with your individual strategy! Combined, this stellar group has numerous years of experience spanning multiple genres that include: Fine Art, Commercial Advertising, Editorial Magazines, Music, Weddings & Events, Portraiture and Photojournalism.

 Louisa says: “In my experience, one size rarely fits all, so each photographer, each situation, is going to be different. As a consultant, the recommendations and the recipe I give one client, is not necessarily going to be the same for another. It’s a question of a case-by-case examination and considering the whole picture before determining what makes the most sense for that particular individual.”

 Continuing on from the successes of her previous panels, Louisa invites you to hear all of the must-have and key tips when it comes to managing multiple markets, websites and creating appropriate marketing plans. Some of our topics under discussion will be:

 Who are you and where should you be showing your work in the first place?

  • Are you a niche-based photographer or more of a broad-based generalist, and are you even ready to make the move into multiple markets?
  • Can you have one website for all markets, or should you have several websites?
  • Do multiple websites suggest versatility or imply multiple personalities?
  • What are the essential website features and tools that best serve the end user’s needs and requirements?
  • Should you have a different marketing strategy for each of your targeted markets?
  • Does Social Media play a big part in finding work in new markets, and how can you utilize it to best support your brand?
  • How can you make your marketing plan effective and have the most impact?

 Whether you’re a commercial photographer looking to cross over into fine art, or an editorial photographer who wants to shoot weddings, or whatever areas you are looking to expand into, this discussion is for everybody!

 There will also be ample time for the audience to ask questions. Attendees should bring items for note taking during the Workshop.

Panelists (in order of appearance) @ Adorama:

Louisa J. Curtis – Creative Consultant & Moderator, Chatterbox Enterprises

Sean Stone – Photo Editor, Wonderful Machine

Patricia Cortese – Director Creative Operations, Rosetta, LLC

Megan Re – Director of Photography, The Food Network

Manuela Oprea – Photo Editor, Bloomberg Markets Magazine

Julie Grahame – Editor-in-Chief, aCurator & Associate Director, Clampart

Meg Reinhardt – Deputy Photo Editor Digital & Print, WWE Magazine | WWE.com

 

List of Guests/Panel @ Photo Plus Expo:

Louisa J. Curtis – Creative Consultant & Moderator, Chatterbox Enterprises

Julie Grahame – Editor-in-Chief, aCurator

Darrick Harris – Editorial – Freelance Photo Editor @ People Magazine

Kaia Hemming – Ad Agency – Integrated Producer @ McCann Worldgroup

Megan Re – Director of Photography @ The Food Network

 

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